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WordPress Infrastructure Review

One Page Snapshot
Nova Peptide Supply
novapeptidesupply.com

Prepared by:Brandon CopelandWordPress Infrastructure Lead
QCK SEO

Date:July 22, 2026

Overall Infrastructure Health

74 / 100

Nova Peptide Supply has an impressive custom WooCommerce experience and passes real-user Core Web Vitals, but oversized homepage imagery and heavy render-blocking assets create a major performance gap under slower mobile conditions.

Infrastructure Scorecard

Infrastructure
★★★★
8/10
Custom WordPress and WooCommerce build behind Cloudflare

Performance
★★★☆☆
6/10
Strong field data, but mobile lab performance falls to 56

Security
★★★★
8/10
HTTPS, Cloudflare, Stripe and Sentry are present

🛒
WooCommerce
★★★★★
9/10
Excellent PDP, filtering, discounts, loyalty and COA experience

SEO Foundation
★★★★
8/10
Yoast SEO installed; Lighthouse SEO score of 92

Accessibility
★★★★
8/10
Score of 91 with contrast, ARIA and landmark issues

Top 3 Opportunities

1

Optimize Oversized Homepage Media

PageSpeed estimates more than 8 MB of image savings. Two hero vial PNGs alone weigh roughly 5.5 MB while being displayed at a fraction of their source dimensions.

2

Fix the Mobile LCP Path

The homepage video becomes the lab LCP element and produces an extreme 53.3-second result under simulated Slow 4G. A lightweight mobile hero and optimized poster strategy would make loading more predictable.

3

Reduce Global Asset Loading

The homepage loads many WooCommerce, rewards, checkout, account and custom theme assets before they are needed, contributing to approximately 3.7 seconds of render-blocking delay.

Things We Like

  • Excellent custom visual design and branding
  • Real-user Core Web Vitals currently pass
  • Fast real-user TTFB around 0.5 seconds
  • Strong product filtering and category navigation
  • COAs, bulk pricing and research disclaimers are prominent

Potential Business Impact

  • Far lighter mobile page payloads
  • Faster first visit from paid traffic
  • More consistent performance on slower connections
  • Reduced bandwidth and processing overhead
  • Stronger scalability as the catalog grows

PageSpeed Insight Mobile

56
/100
Mobile PSI

Largest Contentful Paint

53.3s

Poor Lab Result

Real-user data is significantly stronger and currently passes Core Web Vitals with a 1.6-second LCP, 129 ms INP and 0.01 CLS. However, the lab test exposes a major slow-network vulnerability caused primarily by the video hero and oversized PNG assets.

Recommended Next Step

Schedule a complimentary 30-minute Infrastructure Review.

I’ll walk through:

  • Why field performance passes while the lab score falls to 56
  • Which homepage images create the largest payload
  • How to preserve the visual experience with modern formats
  • Which assets can be conditionally loaded or deferred

No obligation.

If I Could Only Fix One Thing…

I’d start here:

Rebuild the homepage hero media for mobile performance.

Reason:
The hero video and oversized vial graphics account for the largest single performance opportunity. Replacing the mobile video with a lightweight responsive image and properly sized WebP or AVIF assets could dramatically reduce page weight without sacrificing the brand presentation.

Let’s Chat